That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Genuine awe connects us with the world in a new way.

Ranting about her being hard to understand? Wait until you lose her. You will clearly understand, what an effortless power a woman has!

Man who man would be must rule the empire of himself.

Readers will always insist on adventures, and though you can have grief without adventures, you cannot have adventures without grief.

I am really proud to HAVE been an Arsenal player.

I would just love to do something where I'd have to train and work really hard and do one of those types of action movies, which a lot of women are doing now

I was, I am and I always will be a drug addict. A person who gets involved in drugs has to fight it everyday.

Before I had kids, I was out every night of the week.

We are all mortals, and each is for himself.

Fashion is defined by what later becomes out of fashion.