The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

...they left a scar that would fade but never vanish.

If loss makes you doubt your belief in justice, then you never truly believed in justice at all.

The temptations that use the raw material of good for evil can continue unrecognized for a long time without awareness.

We have the right to make our own bad decisions and live with the consequences.

People say I'm injury-prone but that's definitely not true.

No 'rules.' What are you, British or something? I guess I'm too nice... No wonder people take advantage of me.

Some people are always thirsting for water from other people's wells.

I don't read the "letters" section of Time magazine. I think it's just my habit as a reader. I don't read comments on stories, in general.

There are places in the heart that do not yet exist; suffering has to enter in for them to come to be.

It's not that I wear fantastic clothes, it's just that clothes look fantastic on me.