The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Growth is not concerned with itself.

A lot of things have been thrown at me in life, and I've got through it all without a rule book, taking it one day at a time.

Obama has not accomplished a key mission: sell his own successes and keep his own (political) troops fired up and ready to go.

No one can keep his griefs in their prime; they use themselves up.

Islands are reminders of arrivals and departures.

That's prayer to let God's Word speak deep within you and tell you, "You are my beloved. You don't have to take an eye for an eye. No, no you're too rich for that."

I've made a few nice dishes in my time, but this must be the best I've ever made.

It is not designed that the road should be made too smooth for us here upon earth.

What has been America's most nurturing contribution to the culture of this planet so far? Many would say jazz. I, who love jazz, will say this instead: Alcoholics Anonymous.

Truth be told, our modern education systems crush the very spirit they claim to instill.