The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody. When has that ever happened?

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Art is made by the alone for the alone.

Mind power use is neither a religion nor an elaborate program. You have everything within you to succeed: right attitude and right intentions.

I hate rats. I had a pet rat to try and overcome it. I even gave him mouth-to mouth resuscitation when he had a heart attack. But I couldn't conquer it.

I was nervous batting eighth, and I was nervous batting seventh.

In the Soviet Union, capitalism triumphed over communism. In this country, capitalism triumphed over democracy.

If you seek security in life, unknowingly you seek death. The only truly secure place is your grave.

Life, Steffi has learned, carries on around the pain, making room for it, absorbing it until it becomes part of the daily fabric, wrapping itself around you and lodging itself in your heart.

Her drama was a drama not of heaviness but of lightness. What fell to her lot was not the burden but the unbearable lightness of being.

My wife and I have spent half our lives, half our adult lives, trying to save special parts of California.

Its better to wear out than to rust out.