The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Those who fight against God's people are fighting against God, and fighters against God will not prevail.

The Sufis regard systems which treat everyone alike as mechanical and degenerate.

We all dream of being exactly what we are – powerful, beautiful, and worthy.

If you are reading this, I'm dead. Don't celebrate too much. Jesus is watching.

Intentions are the triggers for transformation in the body. If you want to wiggle your toes, you do it through intention.

I'd like to be remembered for the way I went about doing my job.

Anything you do as a group is fraught with compromise... But everyone 's got to do that, right? It's part of being a good parent, or a good boyfriend, whatever.

When I first came out with my fans and the wind hit me, I almost took off.

Where cheating is, there's mischief there.

People don't buy for logical reasons. They buy for emotional reasons.