The advertisers who believe in the selling power of jingles have never had to sell anything.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

After all, if you can't trust governments, whom can you trust?

Obscurity makes success undefined because success is crowned by sharing what you have with people who need it

Tears are for happiness.

Happiness is a butterfly, which when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you.

America is a place where you can be born into a low-income household but still lift yourself up, and it doesn't matter what color you are.

mine, adj. Belonging to me if I can hold or seize it.

I had a personal blog, but why does anyone care that I went shopping for hats?

We are a global society, and one does not have to be from Germany to give a great performance of Beethoven.

Genius is rare because the means of becoming one have not been available

I loathed William Frawley and the feeling was mutual. Whenever I received a new script, I raced through it, praying that there wouldn’t be a scene where we had to be in bed together.