The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Thoughts repeated over time, no matter how incorrect, become consolidated in our minds as beliefs because we’ve repeatedly affirmed them over and over again.

A man always has two reasons for what he does--a good one, and the real one.

If I have affected someone in a positive way, that means a lot to me.

Prayer is the means that God has ordained for the supply of grace that is necessary to be joyful in hope.

As a model, I'm used to having my body scrutinized, and I have a tough skin so I can shake it off. I know I'm the only person that gets to decide how my body should look.

Could five hundred men have painted the Sistine Chapel?

They appear to have had a higher voter turnout in Iraq than we did in our recent federal elections, and we didnt have terrorists threatening to kill our families if we voted.

A sense of humor is needed armor.

Michael Jackson was my inspiration. Love and blessings.

By physical liberty I mean the right to do anything which does not interfere with the happiness of another. By intellectual liberty I mean the right to think and the right to think wrong.