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Marshall McLuhan Quotes: The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
         

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.


Marshall McLuhan
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Other quotes of Marshall McLuhan


World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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You do a job like mine because you love the job, not because it's going to make you famous.

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Never generally means "at no point in time." The term comes from the words 'no' and 'ever', meaning that something is not ever going to happen. Sourced

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The first key to greatness is to be in reality what we appear to be.

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Quote Description


This page presents the quote "The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.". Author of this quote is Marshall McLuhan. This quote is about light, papyrus, clay, media, alphabet, one thing,.