The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's better to have nothing, ' the children were saying.

One of the priorities of a Trump administration will be to immediately start narrowing the legal space that activists have to mobilize.

Praise when merited is not a boon: yet to a generous nature, is it pleasant to utter it.

Make Things rather than Persons the subjects of conversations.

You don't need to be accepted by everyone else to get reaccepted by the one who made you.

My first strong musical memory is of the Villa-Lobos Sixth Quartet which my parents were rehearsing. I remember that it reminded me of big teddy bears dancing around.

I bet you went on one date and wanted to get married.

Know thyself; this is the great object.

Men live by forgetting and woman live on memories.

If God is real, why does he align perfectly with our views? We should expect God to challenge us on what we think is right somewhere