The best idea is the simplest.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To Be is to live with God.

I grew up in Queens, and part of my birthday gift, always, was a Saturday matinee of whatever hit musical there was. When I was three, I saw 'Oliver!'.

Any goal worth achieving involves an element of risk.

The laughter of adults was always very different from the laughter of children. The former indicated a recognition of the familiar, but in children it came from the shock of the new.

The hole calls the thiefe. [The hole calls the thief.]

As a 25 year director of a non-profit program I began to see the need to shift from only doing projects/programs to also doing policy work.

I'm going to start water skiing someday...as soon as I can separate it from being dragged by a boat.

It is easy to want things from the Lord and yet not want the Lord Himself, as though the gift could ever be preferable to the Giver.

I try not to make snap judgments. I never, ever make conclusions about products I've never tried.

The ignorance of the world leaves one at the mercy of its malice.