The best ideas come as jokes. Make your thinking as funny as possible.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The realms of love and light, anything is possible

Across the rectory's east lawn, through a blizzard of flying leaves, something long and thin was flapping in the wind. A ragged figure in a white nightgown hanging lifelessly from the trees.

It was easy to be moral when that was the way you felt anyway. The hard bit about morality was making yourself feel the opposite of what you really felt.

Faith grows when it is planted in the fertile soil of God's Word.

True poetry ought to be secret and clandestine, concealed like a prohibited voice of dissent, while at the same time it should speak to everyone.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Everyone knows there's only one thing less welcome on a stage than a mime, and that's a clown, because everyone knows that clowns eat people.

I want a trade that is not trickle-down trade, but trade that recognizes we're in a global economy.

nothing is guaranteed.... So don't be afraid. Be alive.