The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

There is nothing in the universe that I fear but that I shall not know all my duty or fail to do it.

It's the plugging away that will win you the day So don't be a piker old pard! Just draw on your grit it's so easy to quit- It's the keeping your chin up that's hard.

Humor, in one form or another, is characteristic of every nation; and reflecting the salient points of social and national life, it illuminates those crowded corners which history leaves obscure.

I used to wash up the dishes as C3PO. And it's very hard to put cups away when this joint doesn't bend! Mum was very tolerant.

San Francisco has a flowers-in-your-hair kind of vibe, while Chicago's got this very funny, big-city/small-town coolness to it.

George W. Bush has a new campaign slogan: "A reformer with results." I don't know what it means [but] I think it's better than his old campaign slogan: "A dumb guy with connections.

I didn't have any intention of playing music for a living or anything like that. I was just not doing well in my head or whatever you call it and drinking too much.

My parents always liked it when I cursed in front of them. I could see the pleasure of it in their faces. It signified that I trusted them, that I was myself in front of them.

Kids don't fail. Teachers fail, school systems fail. The people who teach children that they are failures, they are the problem.

None of this was written to hurt anybody's feelings.