The central problem of brand-building is getting a complex organization to execute a simple idea.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

It was darker, all she could see of him was a shadow. He was fading more and more, slipping through her hands, dead at the bottom of sleep.

I can't be a cream puff.

Is that a professional bread bowl?

Logic will get you from A to B. Imagination will take you everywhere.

Hit it hard, go find it and hit it hard again.

It's the Twentieth Century ... no more miracles.

I wouldn't trust any man as far as you can throw a piano

Nothing smelled so good or danced so well as a birch fire.

Only when there are many people who are pools of peace, silence, understanding, will war disappear.

First you harmonize, then you customize.