The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

New Rule: Someone has to tell Francesco Schettino that embracing a callous policy of "every man for himself" doesn't make you a sea captain. It makes you the Republican nominee.

I always like my trailer or hotel room to have fresh flowers or pillows I find at a local flea market - anything to personalize the environment.

I think people who vibrate at the same frequency, vibrate toward each other. They call it - in science - sympathetic vibrations.

Majority of the African countries are now enjoying stable governance. Before you talk about economic growth, political stability is key.

In the days and months I spent walking through the various communities of this city, I found that Chicago did not work for everyone, however.

At first I was queasy; I'll never forget the sound of the scalpel cutting a body open. But it was so cool trying to work out how these people died.

Being married sucked. Maybe for some people it is not meant to be.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

Complaints are vain; we will try to. do better another time. To-morrow and to-morrow. A few designs and a few failures, and the time of designing is past.

Foul whisp'rings are abroad.