The consumer is not a moron. She's your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Sometimes I wonder what magic encircles all of us, what we could do if we were sensitive enough to unearth it.

It is dangerous to be so busy that you have no time to wait on God.

Along with you, I have witnessed the unfortunate rise in gasoline prices that has accompanied the summer driving season and the more recent spike in prices due to Hurricane Katrina.

Arnold Schwarzenegger blew away dozens of cops as the Terminator. But I don't hear anybody complaining about that.

It is of major importance for the future of our country that through his defence and the fact he died without being convicted, Milosevic had managed to defend national and state interest.

In short, if we wish to see anything sensible done about the situation, we will clearly have to do it ourselves.

The right question is usually more important than the right answer.

I think the saddest people always try their hardest to make people happy because they know what it's like to feel absolutely worthless and they don't want anyone else to feel like that.

My idea of what's good and bad and right and wrong is maybe greyer than most, and I like writing about that.

Be careful about gossiping because loose lips really do sink ships.