The consumer is not a moron she is your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Every good deed is acceptable goodness.

And if the computer gives you any back talk, pour some well-sugared office coffee into its evil little silicon brain.

It’s funny, there are so many women who are former executives and have taken all that stress and anxiety and transferred it onto their kids.

The foolish moments of the head are often the most wonderful times of the heart.

There is always a very delicate interplay between individual actions and institutional conditions.

You think, you don't just speak. The lines come off the thoughts.

But as far as I'm concerned, I can still play defense.

O, my luve is like a red, red rose.

Yield not to calamity, but face her boldly.