The consumer isn't a moron she is your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

And even when they refuse to listen, I'll keep talking anyway, hoping on a slim chance that the things inside my head are worth something to someone.

say positive stay positive

O, treacherous Death! You can't be forgiven for vanquishing my creator to the dust...

So I find every pleasant spot In which we two were wont to meet, The field, the chamber, and the street, For all is dark where thou art not

Time-honoured insights are often trivialised as cliches.

When I was a young actor... the more different you were from the part you played, the more talent it reflected.

And he will manage the cure best who has foreseen what is to happen from the present state of matters.

To this principle of vanity, which philosophers call a mean one, and which I do not, I owe a great part of the figure which I have made in life.

Medicine rests upon four pillars - philosophy, astronomy, alchemy, and ethics.

One is just an interpreter of what the playwright thinks, and therefore the greater the playwright, the more satisfying it is to act in the plays.