The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

Life is like dancing. If we have a big floor, many people will dance. Some will get angry when the rhythm changes. But life is changing all the time.

It's not beyond the possibility that there still could be a YES in 200 years' time... of course with different members, unless the medical profession comes up with something extraordinary.

If you do not raise your eyes you will think that you are the highest point.

I think there's even a chance that [R&D and innovation budgets] might be increased [during Donald Trump Administration] and we should go and make that case to the executive branch, to the Congress.

We are never more than one grateful thought away from peace of heart.

Leadership is action, not position

You can't trust reason. We threw it out of the ad profession long ago and have never missed it.

I don't think I've read any of the books that have been written about me.

It seems to me that those songs that have been any good, I have nothing much to do with the writing of them. The words have just crawled down my sleeve and come out on the page.

Homosexuals want to come into churches and disrupt church services and throw blood all around and try to give people AIDS and spit in the face of ministers.