The crucial ingredient in the success of any brand is its claim to authenticity.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

you might want to decide fast. We live in a dangerous world. If you see a chance to be happy, you have to fight for it, so later you have no regrets.

Christians must set their mind on the Saviour, Jesus Christ.

May you find the path of peace.

You give your way out of poverty but you sacrifice your way to wealth.

Success is counted sweetest by those who never succeed.

...our best task is to move forward without insisting others slide backward.

Loneliness is an integral part of travelling. I used to think it was the downside to travelling, but now I realise it is a necessary educative part of it to be embraced.

Everything you've ever wanted is on the other side of fear.

I hate flying, airports and the whole rigmarole - queuing up, security and lost luggage.

As you care less about what people think of you, you will care more about what others think of themselves.