The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.
Robert B. Cialdini, Influence: The Psychology of Persuasion
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This page presents the quote "The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.". Author of this quote is Robert B. Cialdini, Influence: The Psychology of Persuasion. .