The death knell for any enterprise is to glorify the past -- no matter how good it was.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

...when you take fright and add to it ignorance, you get hatred. That's a very unattractive equation.

Nothing is more beautiful than the loveliness of the woods before sunrise.

Love is, after all, a selfish thing; and it throws a black shadow on anything between which and the light it stands.

Whenever a friend succeeds, a little something in me dies.

In an era of magic conveniently available at the touch of a button, new music should on principle represent something akin to 'danger'.

I did the figure of Diana in V, a cult TV show seen all over the world.

I long for scenes where man has never trod;... There to abide with my Creator, God.

Fools have a great advantage over the wise; they are always self-satisfied.

You can never have an impact on society if you have not changed yourself.

The lower you are, the higher your mind will want to soar. It was natural that, bereft and desperate as I was, in the throes of unremitting suffering. I should turn to God