The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Courage conquers all things: it even gives strength to the body.

In my better sense of mind, I know that I'm far from alone and far from the worst, and the earth keeps spinning. Everything keeps moving, with or without me.

I always felt the world cannot fall apart as long as free men see the rainbow, feel the rain and hear the laugh of a child.

The only things standing between you and the compassionate, wise, and creative person you want to be are matters of choice. Your choice. No one can occupy your generosity except you.

One woman's poise is another woman's poison.

The Congress fights not with violent but with nonviolent means, however imperfect, however crude the nonviolence may be.

It's hard to pull apart empathy from compassion. What is really clear is that we innately care for other people at least to some extent.

That word, fan, has always kind of bothered me

Open the window of your heart and let the Spirit speak