The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty, Hegarty on Advertising
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This page presents the quote "The first lesson of branding: memorability. It's very difficult buying something you can't remember.". Author of this quote is John Hegarty, Hegarty on Advertising. This quote is about remembering, brand-recognition, brand-building, branding, brand, sales, advertising, marketing, brands,.