The first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related reasons.
Leonard L. Berry
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This page presents the quote "The first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related reasons.". Author of this quote is Leonard L. Berry. This quote is about firsts, formal, related, research, executives, customers, first time, done,.