The function of advertising is simply to promote and sustain competitive advantage for brands.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Better to be known for something than be forgotten for nothing.

Do interesting things and interesting things will happen to you.

And then things would be fine. Then I'd be fine.

Love means making time for that special someone - even when you don't have the time.

I have spent a lot of my life trying to do good and be a humanitarian, to write about difficult places, and to tell the story of oppressed peoples.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

One question hovers over all of us who choose to spend our lives writing: why keep doing this in a world where so many forces are aligned against us?

I only respond to Telemundo when it's about novellas, in regards to music or movies they have nothing to do with it; that's mine.

In order to get to the fruit of the tree, you have to go out on a limb.

I used to be an airline pilot. I got fired because I kept locking the keys in the plane. They caught me on an 80 foot stepladder with a coat hanger.

You give the money where you want it.

The price of being the best is having to be the best.