The goal of social media is to turn customers into a volunteer marketing army

95% of millennials say their friends are the most credible source of product information.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Activate your fans, don’t just collect them like baseball cards.

Social media is an ingredient, not an entree.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Focus On How To Be Social, Not On How To Do Social.

Social media doesn’t create negativity, it uncovers it.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

If your competitors start copying you then you are doing something right!

To read Shakespeare is to feel encompassed -- the plays contain practically every word I know, practically every character type I have ever met, and practically every idea I have ever had.

Too much FANTASY loses REALITY, too much HOPE may seem somehow EMPTY.

Learn to love what you've been taught to fear.

Of a pigs taile you can never make a good shaft. [Of a pig's tail you can never make a good shaft.]

A welfare state is frightened of every poor person who tries to get in and every rich person who tries to get out.

Almost everybody is enthusiastic about the promise of biotechnology to cure disease and to relieve suffering.

When falls the Coliseum, Rome shall fall; And when Rome falls--the World.

The heaviest object in the world is the body of the woman you have ceased to love.

I like actors very much, but to marry one would be like marrying your brother. You look too much alike in the mirror.

We can not play innocents abroad in a world that is not innocent.