The greatest mistake marketers make is trying to create demand.

There is your audience. There is the language. There are the words that they use.

No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

This is the copywriters task: not to create mass desire — but to channel and direct it.

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.

The ruddy chieftain snorted. “You’ve not noticed? I reckon he’s as smitten as a bull in a paddock of heifers in spring.

The vampires have always been metaphors for me. They've always been vehicles through which I can express things I have felt very, very deeply.

Palestinians will never realize their independence by denying the right of Israel to exist.

Really, I do not know whether my paintings are surrealist or not, but I do know that they are the frankest expression of myself.

Humans more easily remember or learn items when they are studied a few times over a long period of time (spaced presentation), rather than studied repeatedly in a short period of time.

The press mainly want to destroy a program by revealing what's coming up. For some reason, soaps like doing that.

Whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated.

M F K Fisher is the dowager queen of writers on browsing and slicing.

My philosophy is if you're going to work 24 hours a day, seven days a week, for not a whole lot of money, why work for someone you're not gonna be loyal to?

A critic is a virgin who would teach Don Juan how to make love.