The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Though the life is very difficult and at times quite tragic, we must nonetheless be happy for being existed, for being the miracle very itself!

Slaying the dragon of delay is no sport for the short-winded.

Physicians are in general the most amiable companions and the best friends, as well as the most learned men I know.

My life isn't interesting! It's my mom. You need to write her life and put me in it. I'm a cameo in her life.

No longer should women be denied the right to vote, no longer should women be treated as second class citizens, no longer should women not be allowed to be a citizen at all.

Houston, we've had a problem here.

I don't think I ever take huge risks, though I'm not scared of doing so.

Sometimes what you want you don't get until you don't want it anymore.