The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Treat your employees like customers.

It is not for the gods to decide whether or not Man exists - it is for Man to decide whether or not the gods exist.

As water downs ships but upholds leaves, and as fires burn cities but refines gold, so do life's troubles propel the meek to greatnessand the proud to ruin.

I eat ice cream. It's better than booze.

We look for good on earth and cannot recognize it when met.

History is a jangle of accidents, blunders, surprises and absurdities, and so is our knowledge of it, but if we are to report it at all we must impose some order upon it.

You shall be held down by the chains of your own judgment.

Tolstoy was the greatest apostle of nonviolence that the present age has produced.

If access to health care is considered a human right, who is considered human enough to have that right?

Surprising, I know. Everyone thinks I'm older.

Thought Of equality- as if it harm'd me, giving others the same chances and rights as myself- as if it were not indispensable to my own rights that others possess the same.