The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

It is the business of a virtuous clergy to censure vice in every appearance of it.

Everything that has calories in my kitchen is my favorite

Heaven and stars at the feet of the lovers.

My wish for the new millennium is for all children... to grow up wiser, and stronger and more prosperous for the future than ever before.

I think that training is important. I think you need to learn as much as you can learn. I would say that it's important and probably crucial, but I wouldn't say that everyone has to have it.

Accent and emphasis are the pith of reading; punctuation is but secondary.

American bankers believe in the personal touch; the teller conveys a sense that he happens to be there accidentally and he is overjoyed at the lucky chance of the encounter.

We must pray to God everyday to show we don't forget that all gifts come from Him. But if some wishes remain unfulfilled we must show our confidence in Him, for He knows best.

I didn't understand 3-D in the fifties and I can't say I get it now either. I just don't see what the big deal is.