The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

There was a form of contentment in doing what she could and not worrying about the rest.

What Can I Tell You about Myself which You Have Not Already Found Out from Those Who Do Not Lie?

Of this our true individual life, our present life is a glimpse, a fragment, a hint, and in its best moments a visible beginning.

I represent luxury, and that's what I love.

We all agree on the necessity of compromise. We just can't agree on when it's necessary to compromise.

Above all, it is not decency or goodness of gentleness that impresses the Middle East, but strength.

Also, where does your identity come from? Your memory, of course.

You can't save a person who doesn't want to be saved. It was like Mr. Eddie always told the new gardeners: Everybody's got to kill their own snakes.

Speech is too often not the art of concealing thought, but of quite stifling and suspending thought, so that there is none to conceal.

Prudence is a rich, ugly, old maid courted by incapacity.