The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

My heart always timidly hides itself behind my mind. I set out to bring down stars from the sky, then, for fear of ridicule, I stop and pick little flowers of eloquence.

You might be a hero. I say might because the choice is ultimately yours

Connection to Buddhism is strand in my life.

Time is running out for Iran to address the international community's growing concerns about its nuclear program.

Bowie and McCartney arrived, and the biscuits and caviare started and I left immediately. I don't like shouting across rooms, with people in shiny suits who look like used-car salesmen.

The whole of life is symbolic because the whole of it has meaning.

Am I 53 or 54? I think I'm 54. I was born in 1941. So this year I'll be 55.

But I don't believe anyone begins a homosexual.

Embrace with tender affection the whole of humanity, especially the poorest, the weakest, the least important.

Let me tell you, communism does not work! Socialism does not work!