The man who wins out and survives does so only because of superior science and strategy.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Doubt is a cancerous mindset that kills dreams before it becomes a reality. It destroys your passion and enthusiasm before you take a step. Kill doubt with faith.

There's more than what the eye can see, the heart can love, and the brain can understand.

Jnana yoga is the yoga of kindness and compassion - serving the self that is everywhere.

To be an artist, you're basically a crazy person. You're extremely narcissistic and emotionally expressive. The idea that the world needs to listen to you is an insane thought.

Environmentalism is not about the environment. It is about people. It is about a vision for a better life-for people.

The entire banking movement, at all crucial stages, was centralized in the hands of a few men who for years were linked, ideologically and personally, with one another.

If human beings pretend to be God, then forget about democracy. If they understand that no human being can represent God, then sure.

You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere. Lee Iacocca Love is the irresistible desire to be irresistibly desired.

There are contemporary artists that I hate with all my heart. These are provocateurs that are without feeling. Where is the real emotion?

He that voluntarily continues in ignorance, is guilty of all the crimes which ignorance produces.