The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When L.A.’s schizophrenia between Dreamland and Utopia was becoming socially manifest, the United States, which was always a place, went to war with America, which was always an idea.

The world of the terminally ill is the world of neither the living nor the dead.

I finally had a honeymoon with my husband in Italy.

When I was a teenager, I got into four track recorders, drum machines, and synthesizers, and I started producing instrumental music.

The great men of a nation reach out to all mankind. They are unifying, not divisive; internationally conciliating and still great nationally.

Some lessons can't be taught, they simply have to be learned.

It is as hard to satirize well a man of distinguished vices, as to praise well a man of distinguished virtues.

Third, we will make trade work for America by forging new trade agreements. And when nations cheat in trade, there will be unmistakable consequences.

Living with my mom, I saw how she used language to cross boundaries, handle situations, navigate the world.

I don't want an elderly gentleman from Vienna with an umbrella inflicting his dreams upon me.