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Chip Heath Quotes: The more hooks an idea has, the better it will cling to memory.
         

The more hooks an idea has, the better it will cling to memory.


Chip Heath
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Other quotes of Chip Heath


The most basic way to get someone's attention is this: Break a pattern.

The most basic way to get someone's attention is this: Break a pattern.



The first problem of communication is getting people's attention.

The first problem of communication is getting people's attention.



Anger prepares us to fight and fear prepares us to flee.

Anger prepares us to fight and fear prepares us to flee.



Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.



To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?



Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.



Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.



What’s working, and how can we do more of it?

What’s working, and how can we do more of it?



The more we reduce the amount of information in an idea, the stickier it will be.

The more we reduce the amount of information in an idea, the stickier it will be.



The Aha! experience is much more satisfying when it's preceded by the huh experience.

The Aha! experience is much more satisfying when it's preceded by the huh experience.





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You know how I get angry sometimes? That's because it's the only way I can still feel. And I need to test myself, to make sure I'm really here.

You know how I get angry sometimes? That's because it's the only way I can still feel. And I need to test myself, to make sure I'm really here.



In a few years, no doubt, marriage licences will be sold like dog licences, good for 12 months.

In a few years, no doubt, marriage licences will be sold like dog licences, good for 12 months.



You cannot find any peace by escaping from human pain and suffering; you have to find peace and harmony right in the midst of human pain. That is the purpose of spiritual life

You cannot find any peace by escaping from human pain and suffering; you have to find peace and harmony right in the midst of human pain. That is the purpose of spiritual life



Philosophy is a state of fermentation a process without final outcome.

Philosophy is a state of fermentation a process without final outcome.



When a man makes a specialty of knowing how some other fellow ought to spend his money, he usually thinks in millions and works for hundreds.

When a man makes a specialty of knowing how some other fellow ought to spend his money, he usually thinks in millions and works for hundreds.



Anna [Nicole Smith] was very firm that the Bahamas was her home, it's where she wanted to raise Dannielynn and she wanted Daniel to be near her.

Anna [Nicole Smith] was very firm that the Bahamas was her home, it's where she wanted to raise Dannielynn and she wanted Daniel to be near her.



Everything has its cycle. I think it's appropriate for us to be ending now. But the beauty of storytelling, and the beauty of film and television is that it continues on.

Everything has its cycle. I think it's appropriate for us to be ending now. But the beauty of storytelling, and the beauty of film and television is that it continues on.



This terrible frustration that we so often feel in the West in not being able to articulate and express ourselves.

This terrible frustration that we so often feel in the West in not being able to articulate and express ourselves.



Homer's work hits again and again on the topos of the inexpressible. People will always do that.

Homer's work hits again and again on the topos of the inexpressible. People will always do that.



It's funny when you put music up against picture, and all your preconceptions go away, and you start over. You just realize that that doesn't work at all.

It's funny when you put music up against picture, and all your preconceptions go away, and you start over. You just realize that that doesn't work at all.




Quote Description


This page presents the quote "The more hooks an idea has, the better it will cling to memory.". Author of this quote is Chip Heath. This quote is about memories, hook, ideas,.