The more informative your advertising, the more persuasive it will be.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

I'd love to go to art school. I'd love to learn how to draw. I'd love to be fluent in Spanish. I'd like to be a brain surgeon.

Promoters compete for fighters, fighters compete for titles.

Feelings aren't sensible. Sometimes you fall in love with people who don't make sense. And the ones who do make sense turn out to be the wrong ones.

It's funny how people want to sometimes think that Young and Beautiful film is about all adolescents, but it's just the case of one girl. It doesn't mean all the adolescents are like that, of course.

Best thing is to get the words down every day. And it is time to start now.

I am very fond of the company of ladies. I like their beauty, I like their delicacy, I like their vivacity, and I like their silence.

I thought I would be a guy on the radio.

Why do we love certain homes, and why do they seem to love us? It is the warmth of our individual hearts reflected in our surroundings.

The level of acting that I bring to films in three dimensions. I hope they make people sign some kind of waiver because if their mind explodes from my acting in 3D, it's not my fault.

I placed the Marines where the hardest work was to be accomplished, and I never once found my confidence in them misplaced.