The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't sit around depressed and discouraged. Get a new vision for your life.

Life demands discipline in order to succeed in it.

This is the most powerful thing I can do! I'm going to be a writer.

But where are the snows of last year? That was the greatest concern of Villon, the Parisian poet.

There'd be a lot less scandal if people didn't idealize sin and pose as sinners.

Bans are laws for the stupid.

Because there is something helpless and weak and innocent - something like an infant - deep inside us all that really suffers in ways we would never permit an insect to suffer.

Mercy is like the rainbow, which God hath set in the clouds; it never shines after it is night. If we refuse mercy here, we shall have justice in eternity.

Allow yourself to be out of your depth at all times.

I am happy making the films I make and I would like the West to be impressed with what we do from India.