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Chip Heath Quotes: The more we reduce the amount of information in an idea, the stickier it will be.
         

The more we reduce the amount of information in an idea, the stickier it will be.


Chip Heath
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Other quotes of Chip Heath


The most basic way to get someone's attention is this: Break a pattern.

The most basic way to get someone's attention is this: Break a pattern.



The first problem of communication is getting people's attention.

The first problem of communication is getting people's attention.



Anger prepares us to fight and fear prepares us to flee.

Anger prepares us to fight and fear prepares us to flee.



Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.



To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?



Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.



Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.



What’s working, and how can we do more of it?

What’s working, and how can we do more of it?



The more hooks an idea has, the better it will cling to memory.

The more hooks an idea has, the better it will cling to memory.



The Aha! experience is much more satisfying when it's preceded by the huh experience.

The Aha! experience is much more satisfying when it's preceded by the huh experience.





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As far as Germany extends it ruins culture.

As far as Germany extends it ruins culture.



I wear high heels for long legs.

I wear high heels for long legs.



I think that the whole voyeuristic attitude of filmmakers or of me personally - of shooting documentaries and so forth - is an important issue.

I think that the whole voyeuristic attitude of filmmakers or of me personally - of shooting documentaries and so forth - is an important issue.



In business, I loved cars. I couldn't wait to get to work in the morning. Only in America can you decide to get a good education and pursue what you like.

In business, I loved cars. I couldn't wait to get to work in the morning. Only in America can you decide to get a good education and pursue what you like.



Didgeridoo was something I picked up while I was on tour in Australia with Peter Gabriel in '93. I found out later that it's only meant to be played by men.

Didgeridoo was something I picked up while I was on tour in Australia with Peter Gabriel in '93. I found out later that it's only meant to be played by men.



I remembered what she'd told me in New York, about building something permanent, and I thought - just maybe - we were off to a good start.

I remembered what she'd told me in New York, about building something permanent, and I thought - just maybe - we were off to a good start.



The White Album is important to me for different reasons. One - I had left the band on the White Album.

The White Album is important to me for different reasons. One - I had left the band on the White Album.



I've been to Egypt, Lebanon, Saudi Arabia, and Kuwait for brief visits at conferences, and they are very interesting countries.

I've been to Egypt, Lebanon, Saudi Arabia, and Kuwait for brief visits at conferences, and they are very interesting countries.



The emancipation of man is the emancipation of labor and the emancipation of labor is the freeing of that basic majority of workers who are yellow, brown and black.

The emancipation of man is the emancipation of labor and the emancipation of labor is the freeing of that basic majority of workers who are yellow, brown and black.




Quote Description


This page presents the quote "The more we reduce the amount of information in an idea, the stickier it will be.". Author of this quote is Chip Heath. This quote is about amount, ideas, information,.