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Philip Kotler Quotes: The most important thing is to forecast where customers are moving, and be in front of them.
         

The most important thing is to forecast where customers are moving, and be in front of them.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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When I am happy and when I really focus, I can! Whatever I dream of with my thoughts becomes a part of my world, my plan.”Deetkatu, See the Little People…An Enchanting Adventure

When I am happy and when I really focus, I can! Whatever I dream of with my thoughts becomes a part of my world, my plan.”Deetkatu, See the Little People…An Enchanting Adventure



Raise your love, raise it high. Don't let the world and its circumstances make you hate.

Raise your love, raise it high. Don't let the world and its circumstances make you hate.



I think falling in love is like discovering the magic of books. You think to yourself, 'how was I living before this?

I think falling in love is like discovering the magic of books. You think to yourself, 'how was I living before this?



With meditation I found a ledge above the waterfall of my thoughts.

With meditation I found a ledge above the waterfall of my thoughts.



A strong person forgives even the most unforgivable.

A strong person forgives even the most unforgivable.



Walking away from my desert companions feels like cutting off a limb. How does one say good-bye to an arm? One doesn't, I suppose. One pretends it isn't happening.

Walking away from my desert companions feels like cutting off a limb. How does one say good-bye to an arm? One doesn't, I suppose. One pretends it isn't happening.



The paperweight was the room he was in, and the coral was Julia's life and his own, fixed in a sort of eternity at the heart of the crystal.

The paperweight was the room he was in, and the coral was Julia's life and his own, fixed in a sort of eternity at the heart of the crystal.



Always it gave me a pang that my children had no lawful claim to a name.

Always it gave me a pang that my children had no lawful claim to a name.



Behind every good decathlete, there's a good doctor.

Behind every good decathlete, there's a good doctor.




Quote Description


This page presents the quote "The most important thing is to forecast where customers are moving, and be in front of them.". Author of this quote is Philip Kotler. This quote is about customers, important, moving,.