The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

I have these knives in my chest that can't become words.

There's a part of every woman that wants to be some wild seductress or superhero.

Rather than go from one life to another, I think I live a lot of lives at the same time. I've done that ever since I was a child. It seemed that I was inhabited by some B movie.

Ive always been a religious person.

Every day we make more progress toward understanding the concert hall.

Agustus asked if I wanted to go with him to Support Group, but I was really tired from my busy day of Having Cancer, so I passed.

In some ways, my gift for music and writing was born out of tragedy, really, and loss.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

You never know what could be interesting tomorrow.

Ah! fraudful malice! how shall wisdom's care Escape the poison of thy gilded snare!