The most powerful concept in marketing is owning a word in the prospects mind.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

God called you because He needs you

Don´t make people feel necessarily happy. Make them feel useful.

AS WE LAY THERE WE FELT LIKE WE WERE EXTENSTIONS OF EACH OTHER, LIKE OUR BODIES AND OUR HEARTS HAD TO BE TOGETHER TO MAKE ONE WHOLE PERFECT PERSON.

Nothing can now be believed which is seen in a newspaper. Truth itself becomes suspicious by being put into that polluted vehicle.

How can one absolve intelligent men for engaging in arrogant and demented folly?

It's great to get out of the study and work with real living and breathing people.

My values about learning changed. I realized that information changes situations.

The sheer number of government employees and welfare recipients effectively transforms the purpose of government from maintaining order to confiscating as much as possible from vulnerable taxpayers.

Though we be active in the battle, if we are not fighting where the battle is the hottest, we are traitors to the cause.

The Gaian process is more than a process. It is s self-reflecting entelechy of some sort.