The most powerful visual in America today is actually the Statue of Liberty.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

I'm the warlock who's here to cure you. Didn't they tell you I was coming?"

She’d run over Dankyo in an instant to get to Theo. Be a darn big bump in the road, but she’d do it.

A liberal education... frees a man from the prison-house of his class, race, time, place, background, family and even his nation.

I want all the kids to do what I do, to look up to me. I want all the kids to copulate me.

If you always hire people who are bigger than you are, we shall become a company of giants

I am not concerned about the 80 BMP consistency law of popular music. I'm concerned with other things, and they're very valid.

The darkest hour was just before dawn.

Care, because it is what you do. Care, and be vibrantly alive.

Life and death. At some point we're gonna leave this world. Do I know when? Absolutely not.

The first year of the Boot Ride was an amazing experience. Seeing people come out from all over, ride and, most importantly, put on their boots, was an inspiration.