The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

We ask, ‘Why the need for God?’ Maybe the better question is ‘Why the need not to need Him?’ And could it be that that question in fact evidences our need for Him?

Never let me hear you say it's someone else's fault. It often is, but you must never shirk your own responsibility ... You can't change others, but you can do something about a fault in yourself.

People love science and all it offers, but they also feel a calling in themselves to the sense of what's deeper.

We shall not have succeeded in demolishing everything unless we demolish the ruins as well. But the only way I can see of doing that is to use them to put up a lot of fine, well-designed buildings.

Imagination cannot make fools wise, but it makes them happy, as against reason, which only makes its friends wretched: one covers them with glory, the other with shame.

Here's a note to the parents of addicted children: Choose your music carefully...There are millions of treacherous moments.

It is strange to hear your mother talk about being human because, honestly, it's too easy to forget.

I've been buying the same lambrusco from Correggio [a town between Reggio-Emilia and Modena] since 1965.

I have too many clothes, I have too many options.

Polls are like perfume-nice to smell, dangerous to swallow.