The next generation product almost never comes from the previous generation.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Everybody dies. It’s no risk to lose your life. You knew it was lost from the beginning.

Nothing invests life with more meaning than the realisation that every moment of sentience is a precious gift

Not everything's funny, Mother.""No, " said Leola, "so I guess when you can laugh, , it's all the sweeter.

Stop blaming and start aiming.

People's most common regret was living the life others expected of them, rather than having the courage to live a life true to themselves, and realising some dreams had gone unfulfilled as a result.

Learning more truth is a poor and cheap substitute for stopping and putting into action the truth already learned

Clinton said he feels safe in Harlem. It's the only place in the state Hillary is scared to look for him after dark.

This is just one little lifetime in a succession of lifetimes.

Have I got a mother-in-law. She's so neat she puts paper under the cuckoo clock.

In the closing years of the nineteenth century, African-American historians began to look at their people's history from their vantage point and their point of view.