The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Thoughts are divine.

A politician thinks of the next election a statesman of the next generation.

Ninety percent of all millionaires become so through owning real estate.

Writing has enriched my life in ways I never imaged.

The writing of You've Got a Friend was one of the most incredible experiences because it was mostly inspiration. It just came to me almost as we hear it.

Learning was of two kinds: the one being the things we learned and knew, and the other being the training that taught us how to find out what we did not know?

The clothes you wear are a metamorphosis. They change you from the outside in.

A lot of people have been overexposed. Where people are fed up. I pray that that never happens with me.

I think the food giants are realizing that one of the big myths of them is that they can innovate.

It becomes an emperor to die standing (i.e., "in harness"). [Lat., Decet imperatorem statem mori.]