The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Face your fears by remembering the power of God's cleaning truth. To change the way you are, change the way you think.

A very long time ago, some 2.5 million years B.C., the mother of human species as we know it, our ultimate ancestor, appeared in East Africa... She was four feet tall and probably black..

Talk a walk with me through nature and let’s gaze on the marvelous wonders of creation.

After a short silence the doctor raised himself a little in his chair and asked if Tarrou had an idea of the path to follow for attaining peace. "Yes, he replied. "The path of sympathy.

Why do we Fall? So we can learn to pick ourselves back up.

The course of this conflict is not known, yet its outcome is certain. Freedom and fear, justice and cruelty, have always been at war, and we know that God is not neutral between them.

Right now being born a girl is to be born threatened.

I grew up in trailer houses in New Mexico, Arkansas, Texas and Oklahoma.

Those who will not dance will have to be shot

Grinning like a necrophiliac in a morgue.