The problem is people become so angry. And they become so vicious.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Wine is valued for its price, not its flavor.

I'm quite content: although what I'm doing is far from being as I should like, I am complemented often enough all the same.

Look at a person's light, not their lampshade.

There are two things that have always haunted me: the brutality of the European traders and the stories I've heard about Africans selling other Africans into slavery.

I have one message for young musicians around the world. Stay true to your heart, believe in yourself, and work hard.

Avoid methodology. If what you're doing is about technique, that's not art.

I love jewellery, but it's something I go through stages with. I have my go-to pieces that I will bring out and wear for weeks at a time.

It's a scientific fact that if you stay in California you lose one point of your IQ every year.

My first words was thug for life and papa pass the mack