The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Check yourself often and correct your faults. Quit blaming others. Take responsibility for your own life. That's the only way you can grow!

There are many men out there who can see nothing but evil. It is on their vision like a cataract. Don't make yourself available to their interpretation of your worth.

Some days are about preparation, but some are pure inspiration.

I cannot believe that [Donald Trump] is actually in the debates.

Outstanding leaders have a sense of mission, a belief in themselves and the value of their work.

The hood ornament on your car is for telling you where you're going. The rear-view-mirror is for showing you how good you look while you're getting there.

I believe men's faces come in two kinds: Faces that need a blade, and faces that need an electric. I never was happy with an electric. I became pizzaneck.

There is no royal path to good writing; and such paths as exist do not lead through neat critical gardens, various as they are, but through the jungles of self, the world, and of craft.

It is outrageous that the Queen has invited royal tyrants to celebrate her diamond jubilee.

The more you know about something, the harder it becomes. You become more and more of a perfectionist. I think it's a curse... It's a form of illness!