The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

This lack of accurate, trustworthy information about the true cost of any given policy, product, service, or behavior is paralyzing all action.

Whether or not Twitter makes you stupid, it certainly makes some smart people sound stupid.

I haven't accepted anyone telling me what is or isn't possible and have just kept moving along toward my goals.

The fact that we can become accustomed to anything, however disgusting at first, makes it necessary to examine carefully everything we have become accustomed to.

Action without a name, a who attached to it, is meaningless.

Hatred is the air I breathe. It permeates every cell in my body.

The world is no longer a romantic place; some of its people still are however, and therein lies the promise. Don't let the world win.

There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey.

It is an active flame that fliesFirst to the babies in the eyes.

Because I dislike being quoted I lie almost constantly when talking about my work.