The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Suffering is part and parcel of extensive intelligence and a feeling heart.

Miss Howard: Like a good detective story myself. Lots of nonsense written, though. Criminal discovered in last Chapter. Everyone dumbfounded. Real crime - you'd know at once.

The real strategic differentiation is to create true value, look forward, not backward, and present the advanced uniqueness to shine through.

It is much easier to become a father than to be one.

In a race, the quickest runner can never overtake the slowest, since the pursuer must first reach the point whence the pursued started, so that the slower must always hold a lead.

Your giving is sacred and therefore should be kept secret. It is wise to give quietly with no strings attached.

I'm a traditional martial artist and I'm always going to carry myself in the most respectful way I can.

Novelty is seldom the essential... make a subject better from its intrinsic nature.

Childhood is a branch of cartography.

You can change your life, because you have an unlimited ability to think and talk about what you love, and so you have an unlimited ability to bring everything good in life to you.